UEFA Champions League

Seeking more respect, superstar Hegerberg out of World Cup

With a no-nonsense look etched on her face, Ada Hegerberg stares straight into the camera and says: "Now it's time for action."

It's fitting the Norwegian superstar was chosen as the face of a recently launched campaign aimed at improving the profile and standards in women's soccer.

Not just because, as the first ever female winner of the Ballon d'Or, she is the outstanding player in the women's game.

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